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2 — POLICY

2.1 Definitions (for the purpose of this policy)

• Mass e-mail: An e-mail message sent to a group of more than 25 alumni, friends, or donors that is clearly being sent to a large group.
• Alumni, friends, or donors: This policy will refer to “alumni, friends, or donors” interchangeably by the term “alumni”. In general, it refers to those records kept in the University’s Advancement Database.

2.2 Addressing and Sending

The University Advancement mass e-mail service will only utilize addresses maintained in the Alumni Database. E-mail messages will not be sent to privately held e-mail address lists (i.e. lists purchased).
 
The actual sending of the messages will be accomplished via the Alumni Engagement Office. Campus units will not be provided with a list of e-mail addresses.

Messages will only be sent to those alumni who have not opted-out of receiving e-mail according to the records held in the Alumni Database.

2.3 Frequency and Timing

Alumni Engagement will do its best to limit mass e-mail contacts to alumni to a maximum of three per month.

Therefore, any individual or unit wishing to send a mass e-mail message to an alumni list will need to schedule the date into an available time slot.

However, if two units wish to send a mass e-mail message around the same time and the two groups have little overlap — e.g. Calgary Alumni Chapter and Moncton Alumni Chapter — Alumni Engagement will determine that both can go around the same time.

2.4 Scheduling

Scheduling will be requested by e-mailing the following details to alumni@mta.ca:

• Applicant name and relation to Mount Allison University
• Demographic or list of alumni in need of contacting
• Reason for contacting
• Timeline preference for when the e-mail is sent

2.5 Content Guidelines and Approvals

1. All alumni e-mail messages will include opt-out instructions.
2. No attachment will be allowed.
3. E-mail messages should use proper grammar, language, and punctuation and should follow University standards. E-mail messages will be edited for this purpose as needed. Any changes will be made apparent to the original sender via a “test message” that will be a standard part of the process of mailing.
4. E-mail messages which include research surveys require approval by the Alumni Engagement Office and may be subject to other guidelines than written here.
5. Alumni e-mail messages must be approved by the Director of Alumni Engagement, or their designee.